Bloomberg: ETFs most frequently used by financial advisers and retail investors have experienced stronger flows relative to ETFs used by institutions and traders for several years running. Consistent with overall trading flows in equities, ETF flows for funds most frequently used by advisers and retail investors started outpacing the institutionally and trader-oriented ETF flows in 2015. On average over the past five years, funds that typically appeal to the retail investor took in $88 billion, averaging $19.3 million a week, while flows into trader-oriented ETFs took in $4.3 billion, or an average of $82.5 million per week. So far this year, ETFs used by retail investors have had inflows of $49 billion, averaging $1.8 billion weekly, while those used by institutions faced outflows of $15.9 billion, averaging $588 million a week. #stocktalk